The 10 Best Brand Refresh Services & Agencies for 2026

Refreshing your brand isn't just a visual revamp; it’s a strategic reset, and your choice of partner determines whether it commands authority or breaks down in execution.

When it comes to executing a successful brand refresh strategy, Damilka Rojas advises outsourcing the process. She explains:

“As designers, we often become ‘visual sponges,’ influenced by our current work. In order to push innovation, it’s crucial to explore new strategies that challenge the status quo. One effective way to achieve this is by bringing in an external team to handle such a critical process as a Brand Refresh.”

With Damilka’s advice in mind, we have thoroughly researched the market to bring you a curated list of the best agencies and design studios that will help you to revamp your brand identity.

Ready to take your brand to the next level? Let’s explore the top refresh partners who can help bring your vision to life!

The Two Types of Brand Refresh Partners: Strategy vs. Rollout

When companies start looking for brand refresh services, they often make a critical mistake: looking for a single type of vendor for the entire project.

The current market splits brand refresh providers into two fundamentally different categories, and understanding the difference is key to avoiding wasted budget and internal team frustration:

• Strategic Identity Studios: Global agencies like Pentagram, Wolff Olins, or Koto. They are the masters of brand strategy, corporate architecture, naming, and building a new visual identity from scratch. Their approach is deeply conceptual and high-level.
• Rollout & Presentation Partners: Specialized teams like 24Slides. Their role is not to invent your brand from scratch, but rather to apply and scale your new identity across your daily communications and every customer touchpoint. They translate the new visual guidelines into your new brand commercial assets (such as corporate presentations, master templates, brochures, and any other brand assets) with speed and surgical precision.

Why not just keep it simple and choose a single agency for your Brand Refresh? 

Trying to handle your entire brand refresh with a single agency might seem the ‘smartest’ decision, but it is often a hidden trap for both your budget and your operations. Global strategy studios are experts at creating your new brand identity, but asking them to build hundreds of daily assets or sales presentations will drive up your brand refresh costs. 

On the other hand, leaving the entire implementation to your own team—or hoping the new brand guidelines will be magically applied—usually leads to messy visuals and a slow rollout process. 

That is why the smartest move for modern brands is to team up with both: hiring a specialized studio to build your core strategy and working with a rollout design expert to bring that new look to life across all your brand assets.

Fast-Scan Comparison: 10 Brand Refresh Services at a Glance

1. 24Slides: Best for High-Volume Presentation Rollout

24Slides has over 10 years of market experience, partnering with global brands to amplify their impact. We operate with the mission to offer graphic design services at a revolutionary price-value while building a responsible business in emerging markets.

We specialize in creating custom presentations in PowerPoint and Google Slides. Never miss a deadline again with our rapid 10-hour delivery option (yes, just 10 hours from brief to inbox!) 

Learn more details about our design service here:

24Slides Scope of Work and Pricing

• Brand Refresh Services: We can help you cover major projects after a brand refresh or rebranding.
• Additional Design Services: We also offer branded master templates, social media visuals, posters, brochures, infographics, custom illustrations, and more.
• Turnaround Capabilities: We deliver rapid turnarounds ranging from 10 to 72 hours, while allowing extended timelines for large-scale projects to preserve quality at every level.
• Flexible Pricing: Pricing starts at just $10 per slide, with additional design services available upon request, alongside flexible subscription plans.

24Slides Global Presence and Clients

• Offices: Copenhagen (Denmark), Malang (Indonesia), and Lima (Peru).
• Portfolio: Trusted by a wide range of major clients, including Sika, Greencastle, Novo Nordisk, Netflix, Samsung, Mastercard, American Express, and more.

When 24Slides Is Not the Right Fit

24Slides is the ideal partner for the execution phase of your brand refresh project. 

However, if you need to dive deeper into strategy and make decisions on relevant changes to your brand identity, we recommend contacting one of the agencies shown in the table above. 

2. Pentagram: Best for Enterprise-Scale Brand Evolution 

Founded in 1972, Pentagram is a multidisciplinary design studio offering services in graphics, identity, packaging, and architecture. The owners, as creators and primary contacts, ensure passion and personal commitment in every project.

Pentagram Scope of Work and Pricing

• Services: Brand strategy, brand identity, naming, packaging, editorial design, sound design, data-driven design, digital design, product design, interiors and architecture, and more.
• Pricing: On request.

Pentagram Global Presence and Clients

• Offices: New York (USA), Austin (USA), San Francisco (USA), London (UK), and Berlin (Germany).
• Portfolio: Warner Music Group, Reddit, Nubank, Waze, The FBI, and more.

When Pentagram Is Not the Right Fit

Pentagram is the ideal partner when you need iconic, enterprise-scale brand evolution from the world's largest independent studio. This is your ideal partner if you are looking for outstanding art direction or a unique custom typography.

However, if your project focuses on fast, low-cost asset rollouts, there are more options on the market. Nor is it ideal for highly structured organizations with rigid corporate methodologies.

3. Wolff Olins: Best for Bold, Transformative Corporate Rebranding    

For more than 60 years, Wolff Olins has delivered strategy, design, and change to help organizations in moments of inflection. They work under the philosophy that brands have the power to move minds and improve our world.

Wolff Olins Scope of Work and Pricing

• Services: Brand strategy, brand architecture, verbal identity, visual identity, insights and measurement, product design, experience design, experience activation, and employee value proposition.
• Pricing: On request.

Wolff Olins Global Presence and Clients

• Offices: New York (USA), San Francisco (USA), and London (UK).
• Portfolio: The Economist, TikTok, Patreon, Uber, GSK, Instacart, and more.

When Wolff Olins Is Not the Right Fit

Wolff Olins is the ideal partner when you require bold, transformative corporate rebranding for the long run. They will create a cutting-edge visual system to help you lead the market. 

However, if you are looking for an agency dedicated to adapting that design into thousands of formats, banners, or daily stationery, they do not have the structure for high-volume production.

4. Clay Global: Best for Your Digital Ecosystem Identity 

Clay is a full-service digital innovation partner specializing in brand identity and web design. They promise to scale your brand's communication and user experience to the next level, hand in hand with good storytelling.

Clay Scope of Work and Pricing

• Services: Brand strategy, brand architecture, verbal identity, visual identity, brand guidelines, brand experiences, user research and testing, CX, UX, and interaction design, motion design, and design systems.
• Pricing: On request.

Clay Global Presence and Clients

• Office: San Francisco (USA), New York (USA), Austin (USA), Denver (USA), Lisbon (Portugal), and Belgrade (Serbia).
• Portfolio: Slack, Meta, JOKR, Cornerstone, Stripe, Coca-Cola, and more.

When Clay Is Not the Right Fit

Clay is the ideal partner when you are building tech brands, digital products, and deep UI/UX integrations. 

However, I wouldn’t go to them for rebranding physical assets in the offline world. They just don't handle traditional packaging, uniforms, vehicle wraps, or office signage. 

5. FINE: Best for Luxury and Premium Enterprises 

FINE is a strategic branding and digital agency that partners with ambitious wineries, hospitality groups, real estate, and consumer brands to build distinct market value and unforgettable identities.

FINE Scope of Work and Pricing

• Services: Brand strategy, brand transformation, digital transformation, integrated marketing, go-to-market solutions, and more.
• Pricing: On request.

FINE Global Presence and Clients

• Offices: San Francisco (USA) and Portland (USA).
• Portfolio: Verdi Hotels, Canyon Ranch, Mercalis, M8 Pharmaceuticals, and more.

When FINE Is Not the Right Fit

FINE is the ideal partner for positioning luxury brands in hospitality, consumer brands, and other premium businesses. 

However, if you already have your positioning locked down and need rapid execution across corporate assets, we recommend turning to an execution partner.

6. Further: Best for Creative Transformations and Design Systems 

Further, previously known as ‘DesignStudio’, promises turn critical moments into your company's momentum. Their strategic identity systems and creative execution help brands scale from traditional publishers into comprehensive digital entertainment platforms.

Further Scope of Work and Pricing

• Services: Visual identity, verbal identity, naming, sonic identity, motion identity, brand strategy, brand launches, interactive experiences, digital products, content creation, and employee engagement.
• Pricing: On request.

Further Global Presence and Clients

• Offices: New York (USA), London (UK), and Dubai (UAE).
• Portfolio: Airbnb, Airtm, Microsoft, British Airways, Alipay, and more.

When Further Is Not the Right Fit

This agency is ideal if you want a bold, non-traditional brand refresh launch. Since they focus on immersive experiences, don't expect a 'simple' result.

Because of this, Further isn't meant for traditional B2B brands or companies looking for a subtle, conservative refresh that won't disrupt their current perception.

7. Studio Noel: Best for Non-Profits and Mid-Sized Businesses 

Studio Noel is a creative boutique that has experience creating branding campaigns for the social, educational, and sports sectors. Their approach focuses on brand discovery, all while maintaining a strict commitment to eco-friendly production and sustainability. 

Studio Noel Scope of Work and Pricing

• Services: Strategy, Branding, and Brand Accessibility.
• Pricing: On request.

Studio Noel Global Presence and Clients

• Office: London, United Kingdom.
• Portfolio: Booktrust, Imperial College London, Equine Fitters Council, Rotunda, and more.

When Studio Noel Is Not the Right Fit

This boutique agency is ideal for mid-sized companies or organizations that need to refresh their identity and messaging on a reasonable budget.

It’s not ideal for global corporations that require offices across multiple continents, massive market research, or the infrastructure for high-volume physical rollouts.

8. Landor: Best for Large-Scale Brand Refresh Projects

Landor describes itself as a 'global brand transformation company.' They use data-driven insights to align your business strategy with your brand refresh strategy and continuously monitor the impact of each branding effort to ensure its success.

Landor Scope of Work and Pricing

• Services: Brand strategy, brand management, visual design, sonic design, motion design, and brand-led employee experience.
• Pricing: On request.

Landor Global Presence and Clients

• Offices: 30 locations worldwide, including key hubs in San Francisco (USA), New York (USA), London (UK), Paris (France), Mexico City (Mexico), Tokyo (Japan), and Dubai (UAE).
• Portfolio: Volkswagen, Huawei, Walmart, Kellogg's, West Loop, and more.

When Landor Is Not the Right Fit

This agency offers a massive, end-to-end corporate refresh, making it ideal if you want a global strategy that covers multiple customer touchpoints (including your own employees).

Due to its great scope, it’s not ideal for companies with moderate budgets or digital-native brands that just need a quick update to their app or website without touching the physical world.

9. FutureBrand: Best for Corporate Brands

FutureBrand, part of the McCann Group, offers consulting and branding services worldwide. They make brands tangible by connecting brand experience, design, and creativity to their marketing and business outcomes.

FutureBrand Scope of Work and Pricing

• Services: Brand identity, brand strategy, visual identity, digital strategy, brand research and measurement, brand innovation, corporate and service branding, and more.
• Pricing: On request.

FutureBrand Global Presence and Clients

• Offices: 21 offices worldwide, including New York (HQ), London (UK), Lima (Peru), Milan (Italy), Shanghai (China), Melbourne (Australia), and San Francisco (USA).
• Portfolio: Peru, Localiza, Revvity, SCI Ventures, HearUSA, and more.

When FutureBrand Is Not the Right Fit

This agency is perfect for you if you want to organize your brand architecture (sorting out sub-brands or products) after mergers or corporate growth.

It’s not ideal for creative brands or startups looking for a disruptive, artistic, or out-of-the-box strategy. Their approach is highly corporate and traditional.

10. Koto Studio: Best for Modern, Digital-First Brand Identity Systems

Founded in 2015, Koto Studio is a branding studio and digital agency known for bringing a global perspective to every project. Co-creation is non-negotiable, allowing the team to adapt their creative process to meet your unique needs.

Koto Studio Scope of Work and Pricing

• Services: Brand identity, brand strategy, digital strategy, art direction, product design, and motion design.
• Pricing: On request.

Koto Studio Global Presence and Clients

• Offices: Los Angeles (USA), New York (USA), London (UK), Berlin (Germany), Sydney (Australia), Shanghai (China), Singapore.
• Portfolio: Lyft, Fiverr, Discord, Netflix, Deezer, WhatsApp, and Airbnb.

When Koto Studio Is Not the Right Fit

It’s the perfect match for tech companies and fast-growing startups that need to look mature while delivering AI-automated design tools.

Koto Studio is not ideal for traditional businesses in heavy industries, offline consumer goods, or brands that require a complex physical rollout.

These are the top choices to transform your market presence. We hope our list is useful to make the next step for your business.

Keep in mind that a true brand goes deeper than logos and colors; it’s shaped by strategy and execution. Remember: Your brand is a core business asset, treat it with the value it deserves!

Frequently Asked Questions About Hiring Brand Refresh Services (FAQ)

What is the difference between a Brand Refresh and a full Rebrand?

A brand refresh updates your visual identity—such as your logo, color palette, typography, tone of voice, and marketing templates—while keeping your core strategy, company name, and market positioning intact. Think of it as a modern makeover for your existing look.

In contrast, a full rebrand is a deep structural transformation that often involves changing your brand personality, messaging, visual identity, and even your company name. 

How long does a complete Brand Refresh project take?

A standard project usually takes between 4 and 12 weeks. This timeframe typically covers initial brand audits, strategic alignment, visual concept exploration, and the final rollout of updated assets across your primary channels. 

At 24Slides, we have a 10-hour turnaround time for less complex projects, but naturally, if you are carrying out a massive brand refresh, it could take us more than a week.

Is a Brand Refresh risky?

A brand refresh is not inherently risky from a strategic standpoint, but it does carry significant operational risk: if executed poorly or inconsistently, it can create visual confusion and dilute the brand equity you have already built. 

That is why having a strategic partner is essential. They conduct a thorough market and brand study before making any changes, ensuring that every visual update is backed by real data and protects your audience's trust. 

If you want to keep learning about branding, you can check more of our content:

• Corporate Brand Identity in Presentations: Why It Matters and How to Apply It? 
• 7 Branded Presentation Examples From McDonald's, Adidas, IBM and More 
• The Compliance Guardrail: Maintaining Pharma Brand Consistency in Global Markets 
• Rebranding Checklist: 5 Aspects You Should Consider